Amplitude vs Heap(2026)
Amplitude is better for teams that need industry standard for product analytics. Heap is the stronger choice if no manual event tracking needed. Amplitude is freemium (from $49/month) and Heap is freemium (from Contact for pricing).
Full feature breakdown, pricing details, and pros & cons below.
Affiliate disclosure: Some “Visit” links on this page are affiliate links. We may earn a commission if you sign up — at no extra cost to you. It does not affect our rankings or editorial coverage. Learn more.
Amplitude
Amplitude is a product analytics platform used by growth teams to understand user behavior through funnels, retention, and pathfinding.
Starting at $49/month
Visit AmplitudeHeap
Heap auto-captures all user interactions in your app without manual tracking code, so you can retroactively analyze behavior.
Starting at Contact for pricing
Visit HeapHow Do Amplitude and Heap Compare on Features?
| Feature | Amplitude | Heap |
|---|---|---|
| Pricing model | freemium | freemium |
| Starting price | $49/month | Contact for pricing |
| Funnels | ✓ | ✓ |
| Retention analysis | ✓ | — |
| Pathfinding | ✓ | — |
| Cohorts | ✓ | — |
| A/B testing | ✓ | — |
| Session replay | ✓ | — |
| Predictions | ✓ | — |
| Auto-capture all events | — | ✓ |
| Retroactive analysis | — | ✓ |
| Heatmaps | — | ✓ |
| Session replays | — | ✓ |
| Data connectors | — | ✓ |
Amplitude Pros and Cons vs Heap
Amplitude
Heap
Should You Use Amplitude or Heap?
Choose Amplitude if…
- •Industry standard for product analytics
- •Powerful retention analysis
- •Behavioral cohorts
Choose Heap if…
- •No manual event tracking needed
- •Retroactive analysis
- •Reduces engineering toil