Amplitude vs Mixpanel(2026)
Amplitude is better for teams that need industry standard for product analytics. Mixpanel is the stronger choice if industry standard for product analytics. Amplitude is freemium (from $49/month) and Mixpanel is freemium (from $28/month).
Full feature breakdown, pricing details, and pros & cons below.
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Amplitude
Amplitude is a product analytics platform used by growth teams to understand user behavior through funnels, retention, and pathfinding.
Starting at $49/month
Visit AmplitudeMixpanel
Mixpanel is a product analytics tool for understanding user behavior with funnels, cohorts, and retention analysis.
Starting at $28/month
Visit MixpanelHow Do Amplitude and Mixpanel Compare on Features?
| Feature | Amplitude | Mixpanel |
|---|---|---|
| Pricing model | freemium | freemium |
| Starting price | $49/month | $28/month |
| Funnels | ✓ | — |
| Retention analysis | ✓ | ✓ |
| Pathfinding | ✓ | — |
| Cohorts | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Session replay | ✓ | — |
| Predictions | ✓ | — |
| Event tracking | — | ✓ |
| Funnel analysis | — | ✓ |
| Predictive analytics | — | ✓ |
Amplitude Pros and Cons vs Mixpanel
Amplitude
Mixpanel
Should You Use Amplitude or Mixpanel?
Choose Amplitude if…
- •Industry standard for product analytics
- •Powerful retention analysis
- •Behavioral cohorts
Choose Mixpanel if…
- •Industry standard for product analytics
- •Powerful funnel and retention tools
- •Good free tier (1M events)