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Amplitude vs PostHog(2026)

Amplitude is better for teams that need industry standard for product analytics. PostHog is the stronger choice if open source. Amplitude is freemium (from $49/month) and PostHog is freemium (from $0 (usage-based after 1M events)).

Full feature breakdown, pricing details, and pros & cons below.

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Amplitude logo

Amplitude

freemium

Amplitude is a product analytics platform used by growth teams to understand user behavior through funnels, retention, and pathfinding.

Starting at $49/month

Visit Amplitude
PostHog logo

PostHog

freemium

PostHog is an open-source product analytics suite with funnels, feature flags, A/B testing, and session recording.

Starting at $0 (usage-based after 1M events)

Visit PostHog

How Do Amplitude and PostHog Compare on Features?

FeatureAmplitudePostHog
Pricing modelfreemiumfreemium
Starting price$49/month$0 (usage-based after 1M events)
Funnels
Retention analysis
Pathfinding
Cohorts
A/B testing
Session replay
Predictions
Product analytics
Session recording
Feature flags
Surveys
Data warehouse

Amplitude Pros and Cons vs PostHog

A

Amplitude

+Industry standard for product analytics
+Powerful retention analysis
+Behavioral cohorts
+Good free tier
Steep learning curve
Expensive at scale
Complex data model
P

PostHog

+Open source
+All-in-one product suite
+Generous free tier
+Self-hostable
Can be complex to set up
Self-hosting requires infra
Large bundle size

Should You Use Amplitude or PostHog?

Choose Amplitude if…

  • Industry standard for product analytics
  • Powerful retention analysis
  • Behavioral cohorts

Choose PostHog if…

  • Open source
  • All-in-one product suite
  • Generous free tier

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