AWS SES vs Loops(2026)
AWS SES is better for teams that need cheapest at scale. Loops is the stronger choice if saas-native design. AWS SES is paid (from $0.10/1,000 emails) and Loops is freemium (from $49/month).
Full feature breakdown, pricing details, and pros & cons below.
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AWS SES
Amazon Simple Email Service is the cheapest bulk email sending service at $0.10 per 1,000 emails.
Starting at $0.10/1,000 emails
Visit AWS SESLoops
Loops is a transactional and marketing email platform built specifically for SaaS products with React email support and lifecycle campaigns.
Starting at $49/month
Visit LoopsHow Do AWS SES and Loops Compare on Features?
| Feature | AWS SES | Loops |
|---|---|---|
| Pricing model | paid | freemium |
| Starting price | $0.10/1,000 emails | $49/month |
| Bulk sending | ✓ | — |
| SMTP + API | ✓ | — |
| Suppression list | ✓ | — |
| Event publishing | ✓ | — |
| Dedicated IPs | ✓ | — |
| Configuration sets | ✓ | — |
| Transactional emails | — | ✓ |
| Lifecycle campaigns | — | ✓ |
| User properties | — | ✓ |
| React email | — | ✓ |
| Audience segments | — | ✓ |
| Event triggers | — | ✓ |
AWS SES Pros and Cons vs Loops
A
AWS SES
+Cheapest at scale
+AWS ecosystem integration
+Dedicated IPs available
+High sending limits
−Complex setup
−No built-in templates
−AWS ecosystem required
−Poor developer experience
L
Loops
+SaaS-native design
+React email support
+Simple event-based triggers
+Clean UI
−More expensive than Resend
−Smaller community
−Newer platform
Should You Use AWS SES or Loops?
Choose AWS SES if…
- •Cheapest at scale
- •AWS ecosystem integration
- •Dedicated IPs available
Choose Loops if…
- •SaaS-native design
- •React email support
- •Simple event-based triggers