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Backblaze B2 vs Cloudinary(2026)

Backblaze B2 is better for teams that need 4x cheaper than s3. Cloudinary is the stronger choice if best image transformation api. Backblaze B2 is paid (from $6/TB/month) and Cloudinary is freemium (from $89/month).

Full feature breakdown, pricing details, and pros & cons below.

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Backblaze B2 logo

Backblaze B2

paid

Backblaze B2 is S3-compatible object storage at $6/TB/month — 4x cheaper than AWS S3.

Starting at $6/TB/month

Visit Backblaze B2
Cloudinary logo

Cloudinary

freemium

Cloudinary is a cloud-based media management platform with on-the-fly image/video transformation, optimization, and CDN delivery.

Starting at $89/month

Visit Cloudinary

How Do Backblaze B2 and Cloudinary Compare on Features?

FeatureBackblaze B2Cloudinary
Pricing modelpaidfreemium
Starting price$6/TB/month$89/month
S3-compatible API
Cloudflare partnership (free egress)
Versioning
Lifecycle rules
Public buckets
On-the-fly transformations
Auto-format & quality
Video transcoding
AI image tagging
CDN delivery
SDKs for all frameworks

Backblaze B2 Pros and Cons vs Cloudinary

B

Backblaze B2

+4x cheaper than S3
+Free egress to Cloudflare
+S3-compatible
+Simple pricing
Smaller ecosystem than S3
Fewer regions than S3
Less compliance certifications
C

Cloudinary

+Best image transformation API
+Auto-optimization (WebP/AVIF)
+Generous free tier
+Excellent SDKs
Expensive at scale
Transformation credits can be confusing
Over-engineered for simple storage

Should You Use Backblaze B2 or Cloudinary?

Choose Backblaze B2 if…

  • 4x cheaper than S3
  • Free egress to Cloudflare
  • S3-compatible

Choose Cloudinary if…

  • Best image transformation API
  • Auto-optimization (WebP/AVIF)
  • Generous free tier

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