DevVersus

Brevo vs Loops(2026)

Brevo is better for teams that need send volume-based pricing (not contacts). Loops is the stronger choice if saas-native design. Brevo is freemium (from $25/month) and Loops is freemium (from $49/month).

Full feature breakdown, pricing details, and pros & cons below.

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Brevo logo

Brevo

freemium

Brevo (formerly Sendinblue) is a marketing and transactional email platform with CRM, SMS, and automation features.

Starting at $25/month

Visit Brevo
Loops logo

Loops

freemium

Loops is a transactional and marketing email platform built specifically for SaaS products with React email support and lifecycle campaigns.

Starting at $49/month

Visit Loops

How Do Brevo and Loops Compare on Features?

FeatureBrevoLoops
Pricing modelfreemiumfreemium
Starting price$25/month$49/month
Transactional email
Marketing campaigns
SMS marketing
CRM
Automation workflows
Live chat
Transactional emails
Lifecycle campaigns
User properties
React email
Audience segments
Event triggers

Brevo Pros and Cons vs Loops

B

Brevo

+Send volume-based pricing (not contacts)
+Marketing + transactional in one
+Good free tier (300/day)
+EU-based (GDPR)
Dated UI vs Resend
Deliverability not as strong as Postmark
Support can be slow
L

Loops

+SaaS-native design
+React email support
+Simple event-based triggers
+Clean UI
More expensive than Resend
Smaller community
Newer platform

Should You Use Brevo or Loops?

Choose Brevo if…

  • Send volume-based pricing (not contacts)
  • Marketing + transactional in one
  • Good free tier (300/day)

Choose Loops if…

  • SaaS-native design
  • React email support
  • Simple event-based triggers

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