Kit (ConvertKit) vs Ghost(2026)
Kit (ConvertKit) is better for teams that need best-in-class automations. Ghost is the stronger choice if own your content and list. Kit (ConvertKit) is freemium (from $25/mo) and Ghost is open-source (from $9/mo).
Full feature breakdown, pricing details, and pros & cons below.
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Kit (ConvertKit)
Kit (formerly ConvertKit) is creator-focused email marketing with visual automations, subscriber tagging, landing pages, and paid newsletter support — built for bloggers, podcasters, and creators.
Starting at $25/mo
Visit Kit (ConvertKit)Ghost
Ghost is an open-source publishing platform combining a blog, newsletter, and membership/subscription tool in one. Self-host for free or use Ghost(Pro) — ideal for independent publishers.
Starting at $9/mo
Visit GhostHow Do Kit (ConvertKit) and Ghost Compare on Features?
| Feature | Kit (ConvertKit) | Ghost |
|---|---|---|
| Pricing model | freemium | open-source |
| Starting price | $25/mo | $9/mo |
| Visual automation builder | ✓ | — |
| Subscriber tagging | ✓ | — |
| Landing pages | ✓ | — |
| Paid newsletter (Creator Pro) | ✓ | — |
| Broadcast emails | ✓ | — |
| Commerce integration | ✓ | — |
| A/B testing | ✓ | — |
| Open source (MIT) | — | ✓ |
| Newsletter + blog combo | — | ✓ |
| Paid memberships | — | ✓ |
| Custom themes | — | ✓ |
| Built-in SEO | — | ✓ |
| Comments | — | ✓ |
| Recommendations | — | ✓ |
Kit (ConvertKit) Pros and Cons vs Ghost
Kit (ConvertKit)
Ghost
Should You Use Kit (ConvertKit) or Ghost?
Choose Kit (ConvertKit) if…
- •Best-in-class automations
- •Strong creator ecosystem
- •Good deliverability
Choose Ghost if…
- •Own your content and list
- •No transaction fees self-hosted
- •Beautiful publication design