Ghost vs Sanity(2026)
Ghost is better for teams that need great for content-first sites. Sanity is the stronger choice if flexible schema. Ghost is open-source (from $9/month (Ghost Pro)) and Sanity is freemium (from $15/month).
Full feature breakdown, pricing details, and pros & cons below.
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Ghost
Ghost is an open source publishing platform for blogs, newsletters, and membership sites with a headless API.
Starting at $9/month (Ghost Pro)
Visit GhostSanity
Sanity is a headless CMS with real-time collaboration, a customizable studio, and a GROQ query language.
Starting at $15/month
Visit SanityHow Do Ghost and Sanity Compare on Features?
| Feature | Ghost | Sanity |
|---|---|---|
| Pricing model | open-source | freemium |
| Starting price | $9/month (Ghost Pro) | $15/month |
| Blog/newsletter CMS | ✓ | — |
| Membership & subscriptions | ✓ | — |
| Email newsletters | ✓ | — |
| Headless API | ✓ | — |
| SEO built-in | ✓ | — |
| Stripe payments | ✓ | — |
| Real-time collaboration | — | ✓ |
| Portable Text | — | ✓ |
| GROQ queries | — | ✓ |
| Studio customization | — | ✓ |
| Content Lake | — | ✓ |
| Image CDN | — | ✓ |
Ghost Pros and Cons vs Sanity
G
Ghost
+Great for content-first sites
+Built-in memberships
+Fast and SEO-optimized
+Open source
−Less flexible than Sanity for complex data
−Limited to content use cases
−Self-hosting requires Node.js
S
Sanity
+Flexible schema
+Real-time editing
+Powerful GROQ
+Great free tier
+TypeScript-first
−GROQ learning curve
−Costly for large teams
−Complex for simple use cases
Should You Use Ghost or Sanity?
Choose Ghost if…
- •Great for content-first sites
- •Built-in memberships
- •Fast and SEO-optimized
Choose Sanity if…
- •Flexible schema
- •Real-time editing
- •Powerful GROQ