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GrowthBook vs Split(2026)

GrowthBook is better for teams that need open source. Split is the stronger choice if built-in impact analysis. GrowthBook is freemium (from $0 (self-hosted free)) and Split is freemium (from $28/month).

Full feature breakdown, pricing details, and pros & cons below.

By Bikram Nath

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GrowthBook logo

GrowthBook

freemium

GrowthBook is an open-source platform for feature flags, A/B testing, and experimentation.

Starting at $0 (self-hosted free)

Visit GrowthBook
Split logo

Split

freemium

Split is a feature delivery platform combining feature flags with experimentation to measure the impact of every release.

Starting at $28/month

Visit Split

How Do GrowthBook and Split Compare on Features?

FeatureGrowthBookSplit
Pricing modelfreemiumfreemium
Starting price$0 (self-hosted free)$28/month
Feature flags✓✓
A/B testing✓✓
Statistical analysis✓—
SDKs for all languages✓—
Self-hostable✓—
Visual editor✓—
Impact tracking—✓
Metric dashboards—✓
SDK support—✓
Alerting—✓

GrowthBook Pros and Cons vs Split

G

GrowthBook

+Open source
+Strong statistics engine
+Self-hostable for free
+Data warehouse integration
−Less polish than LaunchDarkly
−Smaller ecosystem
−Self-hosting requires maintenance
S

Split

+Built-in impact analysis
+Strong A/B testing
+Connects flags to metrics
+Good enterprise features
−Expensive at scale
−Complex for simple flag use cases
−UI can be overwhelming

Should You Use GrowthBook or Split?

For most teams, GrowthBook is the better default: it offers open source and is freemium (from $0 (self-hosted free)). Choose Split instead if built-in impact analysis matters more than less polish than launchdarkly. There is no universal winner — the right pick depends on your budget, team size, and whether you value open source or built-in impact analysis more.

Choose GrowthBook if…

  • •Open source
  • •Strong statistics engine
  • •Self-hostable for free

Choose Split if…

  • •Built-in impact analysis
  • •Strong A/B testing
  • •Connects flags to metrics

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