GrowthBook vs Split(2026)
GrowthBook is better for teams that need open source. Split is the stronger choice if built-in impact analysis. GrowthBook is freemium (from $0 (self-hosted free)) and Split is freemium (from $28/month).
Full feature breakdown, pricing details, and pros & cons below.
Affiliate disclosure: Some “Visit” links on this page are affiliate links. We may earn a commission if you sign up — at no extra cost to you. It does not affect our rankings or editorial coverage. Learn more.
GrowthBook
GrowthBook is an open-source platform for feature flags, A/B testing, and experimentation.
Starting at $0 (self-hosted free)
Visit GrowthBookSplit
Split is a feature delivery platform combining feature flags with experimentation to measure the impact of every release.
Starting at $28/month
Visit SplitHow Do GrowthBook and Split Compare on Features?
| Feature | GrowthBook | Split |
|---|---|---|
| Pricing model | freemium | freemium |
| Starting price | $0 (self-hosted free) | $28/month |
| Feature flags | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Statistical analysis | ✓ | — |
| SDKs for all languages | ✓ | — |
| Self-hostable | ✓ | — |
| Visual editor | ✓ | — |
| Impact tracking | — | ✓ |
| Metric dashboards | — | ✓ |
| SDK support | — | ✓ |
| Alerting | — | ✓ |
GrowthBook Pros and Cons vs Split
G
GrowthBook
+Open source
+Strong statistics engine
+Self-hostable for free
+Data warehouse integration
−Less polish than LaunchDarkly
−Smaller ecosystem
−Self-hosting requires maintenance
S
Split
+Built-in impact analysis
+Strong A/B testing
+Connects flags to metrics
+Good enterprise features
−Expensive at scale
−Complex for simple flag use cases
−UI can be overwhelming
Should You Use GrowthBook or Split?
Choose GrowthBook if…
- •Open source
- •Strong statistics engine
- •Self-hostable for free
Choose Split if…
- •Built-in impact analysis
- •Strong A/B testing
- •Connects flags to metrics