Heap vs Amplitude(2026)
Heap is better for teams that need no manual event tracking needed. Amplitude is the stronger choice if industry standard for product analytics. Heap is freemium (from Contact for pricing) and Amplitude is freemium (from $49/month).
Full feature breakdown, pricing details, and pros & cons below.
By Bikram Nath
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Heap
Heap auto-captures all user interactions in your app without manual tracking code, so you can retroactively analyze behavior.
Starting at Contact for pricing
Visit HeapAmplitude
Amplitude is a product analytics platform used by growth teams to understand user behavior through funnels, retention, and pathfinding.
Starting at $49/month
Visit AmplitudeHow Do Heap and Amplitude Compare on Features?
| Feature | Heap | Amplitude |
|---|---|---|
| Pricing model | freemium | freemium |
| Starting price | Contact for pricing | $49/month |
| Auto-capture all events | ✓ | — |
| Retroactive analysis | ✓ | — |
| Funnels | ✓ | ✓ |
| Heatmaps | ✓ | — |
| Session replays | ✓ | — |
| Data connectors | ✓ | — |
| Retention analysis | — | ✓ |
| Pathfinding | — | ✓ |
| Cohorts | — | ✓ |
| A/B testing | — | ✓ |
| Session replay | — | ✓ |
| Predictions | — | ✓ |
Heap Pros and Cons vs Amplitude
Heap
Amplitude
Should You Use Heap or Amplitude?
For most teams, Heap is the better default: it offers no manual event tracking needed and is freemium (from Contact for pricing). Choose Amplitude instead if industry standard for product analytics matters more than can produce too much noisy data. There is no universal winner — the right pick depends on your budget, team size, and whether you value no manual event tracking needed or industry standard for product analytics more.
Choose Heap if…
- •No manual event tracking needed
- •Retroactive analysis
- •Reduces engineering toil
Choose Amplitude if…
- •Industry standard for product analytics
- •Powerful retention analysis
- •Behavioral cohorts