Mailchimp vs beehiiv(2026)
Mailchimp is better for teams that need largest brand recognition. beehiiv is the stronger choice if best growth tools (referrals + boosts). Mailchimp is freemium (from $13/mo) and beehiiv is freemium (from $39/mo).
Full feature breakdown, pricing details, and pros & cons below.
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Mailchimp
Mailchimp is the world's most popular email marketing platform, offering newsletters, automations, landing pages, and a free plan — trusted by millions of businesses worldwide.
Starting at $13/mo
Visit Mailchimpbeehiiv
beehiiv is a newsletter platform built by the team behind Morning Brew, designed specifically for growth with referral programs, ad network, paid subscriptions, and advanced analytics.
Starting at $39/mo
Visit beehiivHow Do Mailchimp and beehiiv Compare on Features?
| Feature | Mailchimp | beehiiv |
|---|---|---|
| Pricing model | freemium | freemium |
| Starting price | $13/mo | $39/mo |
| Email campaigns | ✓ | — |
| Marketing automations | ✓ | — |
| Landing pages | ✓ | — |
| A/B testing | ✓ | — |
| Audience segmentation | ✓ | — |
| Analytics dashboard | ✓ | — |
| Commerce integrations | ✓ | — |
| Referral program | — | ✓ |
| Ad network | — | ✓ |
| Paid subscriptions | — | ✓ |
| Web hosting | — | ✓ |
| Advanced segmentation | — | ✓ |
| Automations | — | ✓ |
| Boosts (paid growth) | — | ✓ |
Mailchimp Pros and Cons vs beehiiv
Mailchimp
beehiiv
Should You Use Mailchimp or beehiiv?
Choose Mailchimp if…
- •Largest brand recognition
- •Generous free tier (500 contacts)
- •Wide integrations
Choose beehiiv if…
- •Best growth tools (referrals + boosts)
- •Built-in monetization
- •Great analytics