Mailchimp vs Kit (ConvertKit)(2026)
Mailchimp is better for teams that need largest brand recognition. Kit (ConvertKit) is the stronger choice if best-in-class automations. Mailchimp is freemium (from $13/mo) and Kit (ConvertKit) is freemium (from $25/mo).
Full feature breakdown, pricing details, and pros & cons below.
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Mailchimp
Mailchimp is the world's most popular email marketing platform, offering newsletters, automations, landing pages, and a free plan — trusted by millions of businesses worldwide.
Starting at $13/mo
Visit MailchimpKit (ConvertKit)
Kit (formerly ConvertKit) is creator-focused email marketing with visual automations, subscriber tagging, landing pages, and paid newsletter support — built for bloggers, podcasters, and creators.
Starting at $25/mo
Visit Kit (ConvertKit)How Do Mailchimp and Kit (ConvertKit) Compare on Features?
| Feature | Mailchimp | Kit (ConvertKit) |
|---|---|---|
| Pricing model | freemium | freemium |
| Starting price | $13/mo | $25/mo |
| Email campaigns | ✓ | — |
| Marketing automations | ✓ | — |
| Landing pages | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Audience segmentation | ✓ | — |
| Analytics dashboard | ✓ | — |
| Commerce integrations | ✓ | — |
| Visual automation builder | — | ✓ |
| Subscriber tagging | — | ✓ |
| Paid newsletter (Creator Pro) | — | ✓ |
| Broadcast emails | — | ✓ |
| Commerce integration | — | ✓ |
Mailchimp Pros and Cons vs Kit (ConvertKit)
Mailchimp
Kit (ConvertKit)
Should You Use Mailchimp or Kit (ConvertKit)?
Choose Mailchimp if…
- •Largest brand recognition
- •Generous free tier (500 contacts)
- •Wide integrations
Choose Kit (ConvertKit) if…
- •Best-in-class automations
- •Strong creator ecosystem
- •Good deliverability