Mailgun vs Loops(2026)
Mailgun is better for teams that need powerful inbound routing. Loops is the stronger choice if saas-native design. Mailgun is freemium (from $15/month) and Loops is freemium (from $49/month).
Full feature breakdown, pricing details, and pros & cons below.
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Mailgun
Mailgun is a developer-focused email API service for sending transactional and marketing emails with robust tracking.
Starting at $15/month
Visit MailgunLoops
Loops is a transactional and marketing email platform built specifically for SaaS products with React email support and lifecycle campaigns.
Starting at $49/month
Visit LoopsHow Do Mailgun and Loops Compare on Features?
| Feature | Mailgun | Loops |
|---|---|---|
| Pricing model | freemium | freemium |
| Starting price | $15/month | $49/month |
| Transactional API | ✓ | — |
| Email validation | ✓ | — |
| Email routing | ✓ | — |
| Inbound parsing | ✓ | — |
| Analytics | ✓ | — |
| Suppressions | ✓ | — |
| Transactional emails | — | ✓ |
| Lifecycle campaigns | — | ✓ |
| User properties | — | ✓ |
| React email | — | ✓ |
| Audience segments | — | ✓ |
| Event triggers | — | ✓ |
Mailgun Pros and Cons vs Loops
Mailgun
Loops
Should You Use Mailgun or Loops?
Choose Mailgun if…
- •Powerful inbound routing
- •Email validation API
- •Good deliverability
Choose Loops if…
- •SaaS-native design
- •React email support
- •Simple event-based triggers